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Optimization Score and Recommendations

Updated: Mar 28

What is optimization score?

Your optimization score is an estimate from Google Ads of how well your Google Ads account is set to perform. The score should ideally be maintained at 100% to ensure that your Ads are frequently displayed. In the "Recommendations" tab, you will find suggested actions to help improve this score.

How does PING work?

PING does not directly read the optimization score on Google Ads account. However, it informs us about recommendations that have appeared on your account (some types are not recognized by the program). Therefore, the score is estimated based on existing recommendations.

  • If there are visible recommendations on your account, it means that the optimization score is not equal to 100%.

  • If PING doesn't recognize any recommendations, you will receive instructions on where to check and read the optimization score.

How to apply or dismiss recommendations?

Recommendations are generated by the Google system automatically, which means they are not always accurate. Here are a few types to consider:

  • Adding missing assets to Campaigns

  • Adding headlines to Ads

  • Adding images/logos to your Ads

  • Set up conversions on the account

To apply a selected recommendation, click on the blue button next to the message.

There are also recommendations that should be approached critically, such as:

  • Removing redundant/non-serving keywords

  • Changing bid type strategy

  • Adding price assets

To dismiss recommendations, click on the three dots next to the displayed message and select "Dismiss all".

Both accepted and dismissed recommendations will contribute to raising the optimization score to 100%.

Free audit of your Google Ads account. Use PING to receive an audit of your Google Ads account regarding the Google Ad Grants program policy - here.



We understand your needs, and we know that managing a Google Ad Grants account is not easy. In response to this problem, we have created PING , which will give you confidence that your account complies with the program's policies and will not be blocked.

With PING, you will receive a periodic report of your account with most important information regarding Google Ad Grants policy, including:

  • campaign settings - type, budget, languages, locations, bid strategy, number of ad groups

  • ads - we will check if ads are properly configured and if there are any disapproved ads on the account

  • keywords - we will check if there are any prohibited single keywords or keywords with low quality scores on the account

You can choose from one of three options of PING. You can opt for a free option, with audit every 90 days or one of the paid versions:

PING - weekly account audit. Gain confidence in adhering to Google Ad Grants policy and receive recommendations on how to improve results. Buy now (39 USD/month) →
PING + Assistant - automatic account changes. The assistant will check your account daily and fix all errors on your behalf. Buy now (79 USD/month) →

Have any questions?

Check out the full PING offer - here or schedule a free consultation - here.

We also invite you to join our open Facebook group for organisations using the Google Ad Grants program - here.


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