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Account performance

Analyzing the performance of your Google Ad Grants account is crucial for effective utilization of available advertising funds. Here are several key indicators worth analyzing:

  • Clicks

  • Impressions

  • CTR

  • Avg. CPC

  • Cost

  • Conversions

Google Ad Grants Policy

According to the Google Ad Grants policy, your account must be active and generate specific results:

  • Have at least 1 enabled campaign

  • Maintain a CTR of at least 5%

  • Generate at least 1 conversion per month

Free audit of your Google Ads account. Use PING to receive an audit of your Google Ads account regarding the Google Ad Grants program policy - here.

How does PING work?

PING analyzes results on your Google Ads account. From now on, you don't need to check campaign performance metrics manually. All information will be provided in one place.

  • All campaigns are subject to analysis, excluding smart campaigns. If the account is marked as "inactive", check if the only active campaigns on the account are smart campaigns.

  • Results are presented for all campaigns (including paused ones) within the last 30 days (starting from yesterday) and are compared to 30 days before.

  • Informations in the "Account Results" section are presented after all changes made by PING (within PING + Assistant) - for example, after pausing campaigns with too few Ad Groups.

How to reactivate the account?

If your account is deactivated, check what is the reason for the suspension.

  • Did the campaigns not adhere to Google Ad Grants policy rules?

  • Was it due to a website that does not meet all the requirements?

To reactivate your account, remove elements that violate the program's policy, add temporary Campaign and then fill out form to send the reactivation request to Google.

How can we help?

If your account is deactivated, we will add a policy-compliant campaign to it. If there are campaigns on your account that you want to keep but are not producing any results, we will restructure them to start generating impressions.



We understand your needs, and we know that managing a Google Ad Grants account is not easy. In response to this problem, we have created PING , which will give you confidence that your account complies with the program's policies and will not be blocked.

With PING, you will receive a periodic report of your account with most important information regarding Google Ad Grants policy, including:

  • campaign settings - type, budget, languages, locations, bid strategy, number of ad groups

  • ads - we will check if ads are properly configured and if there are any disapproved ads on the account

  • keywords - we will check if there are any prohibited single keywords or keywords with low quality scores on the account

You can choose from one of three options of PING. You can opt for a free option, with audit every 90 days or one of the paid versions:

PING - weekly account audit. Gain confidence in adhering to Google Ad Grants policy and receive recommendations on how to improve results. Buy now (39 USD/month) →
PING + Assistant - automatic account changes. The assistant will check your account daily and fix all errors on your behalf. Buy now (79 USD/month) →

Have any questions?

Check out the full PING offer - here or schedule a free consultation - here.

We also invite you to join our open Facebook group for organisations using the Google Ad Grants program - here.


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