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Ad type

Updated: Mar 28

Ad is a crucial element of every campaign. It is the content that appears to users when they enter a relevant query into a search engine.

Both expanded text and responsive Ads consist of final URL, headlines, and descriptions. Responsive Ads are more elaborate in terms of format and structure. Google automatically selects elements and combines different variations to match the Ad content with the search context.

In the past, only expanded text Ads were in use, but they are no longer supported by Google. They may still appear on your account, but they won't generate any results.

Therefore, it's essential to check whether the old Ad type has been replaced by the new responsive Ad type. Otherwise, the Ad will not generate any impressions or clicks

Free audit of your Google Ads account. Use PING to receive an audit of your Google Ads account regarding the Google Ad Grants program policy - here.

How does PING work?

PING analyzes all enabled campaigns on your Google Ads account (excluding smart campaigns and dynamic Ads).

If inappropriate Ad types appear on your account, you will be notified and receive guidance on what needs to be changed.

Changing ad type

There is no possibility to change the type of an existing Ad. You need to add it again. To do this, select the appropriate Ad gGroup, go to the "Ads & Assets" tab, and then click on the (+) "Create Ad" button.

Fill in all the fields: final URL, headlines, descriptions, keeping in mind all the restrictions.



We understand your needs, and we know that managing a Google Ad Grants account is not easy. In response to this problem, we have created PING , which will give you confidence that your account complies with the program's policies and will not be blocked.

With PING, you will receive a periodic report of your account with most important information regarding Google Ad Grants policy, including:

  • campaign settings - type, budget, languages, locations, bid strategy, number of ad groups

  • ads - we will check if ads are properly configured and if there are any disapproved ads on the account

  • keywords - we will check if there are any prohibited single keywords or keywords with low quality scores on the account

You can choose from one of three options of PING. You can opt for a free option, with audit every 90 days or one of the paid versions:

PING - weekly account audit. Gain confidence in adhering to Google Ad Grants policy and receive recommendations on how to improve results. Buy now (39 USD/month) →
PING + Assistant - automatic account changes. The assistant will check your account daily and fix all errors on your behalf. Buy now (79 USD/month) →

Have any questions?

Check out the full PING offer - here or schedule a free consultation - here.

We also invite you to join our open Facebook group for organisations using the Google Ad Grants program - here.


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