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Budget

With Google Ad Grants program, you receive a monthly advertising budget of $10,000. This is the amount that a non-profit organization can use to promote its activities through campaigns on the search network.


Google Ad Grants Policy

According to the Google Ad Grants policy, daily budget cannot exceed $329. Google suggests setting $329 for each active campaign.


Free audit of your Google Ads account. Use PING to receive an audit of your Google Ads account regarding the Google Ad Grants program policy - here.

How does PING work?

PING analyzes all enabled campaigns on your Google Ads account (excluding smart campaigns) and checks the correctness of the set budget.


If it is set incorrectly:

  • PING: You will receive information about Campaigns with an incorrect budget.

  • PING + Assistant:  Assistant will automatically change the Campaign budget settings to $329.


How to change daily budget?

It's simple. Just log in to your Google Ads account, click "Edit" for the selected Campaign and budget, and enter the new amount.



 

PING

We understand your needs, and we know that managing a Google Ad Grants account is not easy. In response to this problem, we have created PING , which will give you confidence that your account complies with the program's policies and will not be blocked.


With PING, you will receive a periodic report of your account with most important information regarding Google Ad Grants policy, including:

  • campaign settings - type, budget, languages, locations, bid strategy, number of ad groups

  • ads - we will check if ads are properly configured and if there are any disapproved ads on the account

  • keywords - we will check if there are any prohibited single keywords or keywords with low quality scores on the account


You can choose from one of three options of PING. You can opt for a free option, with audit every 90 days or one of the paid versions:


PING - weekly account audit. Gain confidence in adhering to Google Ad Grants policy and receive recommendations on how to improve results. Buy now (39 USD/month) →
PING + Assistant - automatic account changes. The assistant will check your account daily and fix all errors on your behalf. Buy now (79 USD/month) →

Have any questions?

Check out the full PING offer - here or schedule a free consultation - here.


We also invite you to join our open Facebook group for organisations using the Google Ad Grants program - here.


 

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