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Campaign Type

Updated: Jan 10

Google Ads offers various types of campaigns that allow advertisers to customize their approach based on campaign goals. These include:

  • Search campaigns

  • Display campaigns

  • Video campaigns

  • App campaigns

Google Ad Grants Policy

According to Google Ad Grants policy, you can only use Search campaigns.

Free audit of your Google Ads account. Use PING to receive a free Google Ad Grants policy compliance audit - here

How does PING work?

PING analyzes the campaigns on your Google Ads account. All enabled campaigns are analyzed, except smart campaigns.

If there is a campaign with an inappropriate type on your account, you will be notified.

How to fix the campaign type?

Once a campaign is set and launched, its type cannot be changed. You need to remove the inappropriate campaign and then add it again, choosing the Search type and creating all its components: settings, keywords, headlines, descriptions and assets.



We understand your needs, and we know that managing a Google Ad Grants account is not easy. In response to this problem, we have created PING , which will give you confidence that your account complies with the program's policies and will not be blocked.

With PING, you will receive a periodic report of your account with most important information regarding Google Ad Grants policy, including:

  • campaign settings - type, budget, languages, locations, bid strategy, number of ad groups

  • ads - we will check if ads are properly configured and if there are any disapproved ads on the account

  • keywords - we will check if there are any prohibited single keywords or keywords with low quality scores on the account

You can choose from one of three options of PING. You can opt for a free option, with audit every 90 days or one of the paid versions:

PING - weekly account audit. Gain confidence in adhering to Google Ad Grants policy and receive recommendations on how to improve results. Buy now (39 USD/month) →
PING + Assistant - automatic account changes. The assistant will check your account daily and fix all errors on your behalf. Buy now (79 USD/month) →

Have any questions?

Check out the full PING offer - here or schedule a free consultation - here.

We also invite you to join our open Facebook group for organisations using the Google Ad Grants program - here.


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