What is a conversion?
In marketing, a conversion refers to the accomplishment of a specific, desired action by user on the website. Conversions tracking allows for the measurement of important actions - such as donations, purchases or file downloads.
Google Ad Grants Policy
According to Google Ad Grants policy, conversions setup is required. At least one conversion must be tracked each month.
Free audit of your Google Ads account. Use PING to receive an audit of your Google Ads account regarding the Google Ad Grants program policy - here.
How does PING work?
PING analyzes all enabled campaigns on your Google Ads account (excluding smart campaigns and dynamic Ads) in the perspective of the last 7 days.
If in the last 7 days, no conversion has been tracked on any of your domains, you will be notified.
How to set up conversion tracking?
To set up conversion tracking, you need to install the Google Tag Manager or Google Analytics on your website and link them with your Google Ads account.
To start, set up one of the basic conversions:
Time spent on site
Button click
Specific page view
Scroll depth
PING
We understand your needs, and we know that managing a Google Ad Grants account is not easy. In response to this problem, we have created PING , which will give you confidence that your account complies with the program's policies and will not be blocked.
With PING, you will receive a periodic report of your account with most important information regarding Google Ad Grants policy, including:
campaign settings - type, budget, languages, locations, bid strategy, number of ad groups
ads - we will check if ads are properly configured and if there are any disapproved ads on the account
keywords - we will check if there are any prohibited single keywords or keywords with low quality scores on the account
You can choose from one of three options of PING. You can opt for a free option, with audit every 90 days or one of the paid versions:
PING - weekly account audit. Gain confidence in adhering to Google Ad Grants policy and receive recommendations on how to improve results. Buy now (39 USD/month) →
PING + Assistant - automatic account changes. The assistant will check your account daily and fix all errors on your behalf. Buy now (79 USD/month) →
Have any questions?
We also invite you to join our open Facebook group for organisations using the Google Ad Grants program - here.
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