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Landing Page Quality

Updated: Jan 10

Effective ad is not just about headlines, descriptions and keywords used in campaign creation. It also involves having a high-quality landing page. The better the quality, the more extensive and relevant the content, the greater the effectiveness of our ads.

Technical aspects are also crucial, as indicated by the results of Page Speed Insight. Google has recently been paying close attention to these indicators because it aims to show users only high-quality landing pages. To enhance the effectiveness of Google ads, it's worth optimizing the page for performance, accessibility, SEO, and best practises.

PageSpeed Insight tool can provide you with valuable information on this matter and assist in identifying areas for improvement.

Google Ad Grants Policy

According to the Google Ad Grants policy, organization must have a functioning and appropriately optimized website, containing essential information about the mission, goals and projects of the organization. Website must also have an installed SSL certificate.

Free audit of your Google Ads account. Use PING to receive a free Google Ad Grants policy compliance audit - here

How does PING work?

PING analyzes all websites used in your ads (both domains and subdomains). You receive results of both the desktop and mobile versions of the site.

Each section should have results at a minimum of 90 points.

How to check the results?

To check detailed results for your website, visit Page Speed Insight and paste the URL of your domain. You will see results in 4 sections: Performance, Accessibility, Best Practices and SEO. Below every section, there are explanations along with tips on what needs improvement.

Some Page Speed Insights results may vary by approximately 10-15% on every attempt at generating them, depending on the Google server on which the site is tested.



We understand your needs, and we know that managing a Google Ad Grants account is not easy. In response to this problem, we have created PING , which will give you confidence that your account complies with the program's policies and will not be blocked.

With PING, you will receive a periodic report of your account with most important information regarding Google Ad Grants policy, including:

  • campaign settings - type, budget, languages, locations, bid strategy, number of ad groups

  • ads - we will check if ads are properly configured and if there are any disapproved ads on the account

  • keywords - we will check if there are any prohibited single keywords or keywords with low quality scores on the account

You can choose from one of three options of PING. You can opt for a free option, with audit every 90 days or one of the paid versions:

PING - weekly account audit. Gain confidence in adhering to Google Ad Grants policy and receive recommendations on how to improve results. Buy now (39 USD/month) →
PING + Assistant - automatic account changes. The assistant will check your account daily and fix all errors on your behalf. Buy now (79 USD/month) →

Have any questions?

Check out the full PING offer - here or schedule a free consultation - here.

We also invite you to join our open Facebook group for organisations using the Google Ad Grants program - here.


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