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Low Quality Score (below 3)

Quality Score is an estimate of how relevant your Ads, keywords, and landing pages are to a person who sees your Ad. Higher Quality Scores typically lead to lower costs and better Ad positions.

Google Ad Grants Policy

According to the Google Ad Grants policy, there should be no keywords with a Quality Score below 3 points on your account.

Free audit of your Google Ads account. Use PING to receive an audit of your Google Ads account regarding the Google Ad Grants program policy - here.

How does PING work?

PING analyzes all enabled campaigns on your Google Ads account excluding smart campaigns

If your campaigns include keywords with a Quality Score below 3:

  • PING: You will receive a notification and guidance on how to pause them.

  • PING + Assistant: Assistant will automatically pause keywords that violate the rules and inform you of this.

How to pause keywords with Quality Score below 3?

Go to the "Keywords" tab, then find the "Quality Score" column. Check the Quality Score of your keywords. If you find an inappropriate keyword, click on the dot next to it and select "Pause".

If you know the specific keyword, you can use the search bar located above the columns.



We understand your needs, and we know that managing a Google Ad Grants account is not easy. In response to this problem, we have created PING , which will give you confidence that your account complies with the program's policies and will not be blocked.

With PING, you will receive a periodic report of your account with most important information regarding Google Ad Grants policy, including:

  • campaign settings - type, budget, languages, locations, bid strategy, number of ad groups

  • ads - we will check if ads are properly configured and if there are any disapproved ads on the account

  • keywords - we will check if there are any prohibited single keywords or keywords with low quality scores on the account

You can choose from one of three options of PING. You can opt for a free option, with audit every 90 days or one of the paid versions:

PING - weekly account audit. Gain confidence in adhering to Google Ad Grants policy and receive recommendations on how to improve results. Buy now (39 USD/month) →
PING + Assistant - automatic account changes. The assistant will check your account daily and fix all errors on your behalf. Buy now (79 USD/month) →

Have any questions?

Check out the full PING offer - here or schedule a free consultation - here.

We also invite you to join our open Facebook group for organisations using the Google Ad Grants program - here.


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