Quality Score is one of the key elements in assessing the effectiveness of Ads. This score measures how well an Ad aligns with a user's query.
If your keywords have a Quality Score between 3 and 7, it likely means that your landing page may not be well-associated with the keyword used in the campaign and should be refined.
Lower Quality Scores can result in higher click costs and weaker Ad positioning.
Google Ad Grants Policy
According to the Google Ad Grants policy, Quality Score of your keywords cannot be lower than 3 points.
Free audit of your Google Ads account. Use PING to receive an audit of your Google Ads account regarding the Google Ad Grants program policy - here.
How does PING work?
PING analyzes all enabled campaigns on your Google Ads account (excluding smart camapigns).
If your campaigns include keywords with a Quality Score between 3 and 7, the program will list individual Ad Groups along with the number of keywords with such scores.
PING
We understand your needs, and we know that managing a Google Ad Grants account is not easy. In response to this problem, we have created PING , which will give you confidence that your account complies with the program's policies and will not be blocked.
With PING, you will receive a periodic report of your account with most important information regarding Google Ad Grants policy, including:
campaign settings - type, budget, languages, locations, bid strategy, number of ad groups
ads - we will check if ads are properly configured and if there are any disapproved ads on the account
keywords - we will check if there are any prohibited single keywords or keywords with low quality scores on the account
You can choose from one of three options of PING. You can opt for a free option, with audit every 90 days or one of the paid versions:
PING - weekly account audit. Gain confidence in adhering to Google Ad Grants policy and receive recommendations on how to improve results. Buy now (39 USD/month) →
PING + Assistant - automatic account changes. The assistant will check your account daily and fix all errors on your behalf. Buy now (79 USD/month) →
Have any questions?
We also invite you to join our open Facebook group for organisations using the Google Ad Grants program - here.
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