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Number of Ad Groups

Updated: Mar 28

Campaign structure in Google Ads consists of several components, allowing for precise management and optimization at various stages.

  • Campaign

  • Ad groups

  • Keywords

  • Ads

  • Assets

Each campaign comprises of Ad groups, which are collections of related keywords and Ads. Creating well-organized groups is crucial for an effective campaign, enabling the customization of Ad content for specific user queries.

Google Ad Grants Policy

According to the Google Ad Grants policy, each Campaign must consist of at least two Ad Groups.

Free audit of your Google Ads account. Use PING to receive an audit of your Google Ads account regarding the Google Ad Grants program policy - here.

How does PING work?

PING analyzes all enabled campaigns on your Google Ads account (excluding smart campaigns).

The amount of Ad Groups in the Campaign is presented after any changes made by PING (as part of PING + Assistant), for example, after pausing an Ad group with too few Ads.

If your campaigns do not contain at least two Ad groups:

  • PING: You will receive a notification and tips what to do.

  • PING + Assistant:  Assistant will automatically pause Campaigns that violate the rules and inform you about it.

How to add a new Ad Group?

To add a new Ad Group, click on the existing Campaign, and then click on the (+) "Create Ad Group."

Choose appropriate keywords, headlines, descriptions and set the new Ad Group. If your Campaign was previously paused, remember to re-enable it.



We understand your needs, and we know that managing a Google Ad Grants account is not easy. In response to this problem, we have created PING , which will give you confidence that your account complies with the program's policies and will not be blocked.

With PING, you will receive a periodic report of your account with most important information regarding Google Ad Grants policy, including:

  • campaign settings - type, budget, languages, locations, bid strategy, number of ad groups

  • ads - we will check if ads are properly configured and if there are any disapproved ads on the account

  • keywords - we will check if there are any prohibited single keywords or keywords with low quality scores on the account

You can choose from one of three options of PING. You can opt for a free option, with audit every 90 days or one of the paid versions:

PING - weekly account audit. Gain confidence in adhering to Google Ad Grants policy and receive recommendations on how to improve results. Buy now (39 USD/month) →
PING + Assistant - automatic account changes. The assistant will check your account daily and fix all errors on your behalf. Buy now (79 USD/month) →

Have any questions?

Check out the full PING offer - here or schedule a free consultation - here.

We also invite you to join our open Facebook group for organisations using the Google Ad Grants program - here.


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