Appropriately chosen keywords are an important element of an effective advertising campaign. In the case of the Google Ad Grants program, you should avoid using the same keywords repeatedly within the same account.
If you use the same keywords on your Google Ads account, your own Ads may end up competing against each other for Ad placement. This can result in higher CPC and decreased visibility for your Ads.
Free audit of your Google Ads account. Use PING to receive an audit of your Google Ads account regarding the Google Ad Grants program policy - here.
How does PING work?
PING analyzes all enabled campaigns on your Google Ads account, excluding smart campaigns
If repetitive keywords appear on your account:
PING: You will receive a notification and tips on how to pause them.
PING + Assistant: PING will automatically pause duplicate keywords in all Ad groups except the one generating the most clicks. If the number of clicks is the same in all Ad groups, the keyword will be retained in only one.
How to pause duplicate keywords?
Select "Keywords" in the navigation bar. You will see all keywords in your campaigns.
Use the search bar to find a specific keyword, then click on the dot next to the keyword and select "pause."
PING
We understand your needs, and we know that managing a Google Ad Grants account is not easy. In response to this problem, we have created PING , which will give you confidence that your account complies with the program's policies and will not be blocked.
With PING, you will receive a periodic report of your account with most important information regarding Google Ad Grants policy, including:
campaign settings - type, budget, languages, locations, bid strategy, number of ad groups
ads - we will check if ads are properly configured and if there are any disapproved ads on the account
keywords - we will check if there are any prohibited single keywords or keywords with low quality scores on the account
You can choose from one of three options of PING. You can opt for a free option, with audit every 90 days or one of the paid versions:
PING - weekly account audit. Gain confidence in adhering to Google Ad Grants policy and receive recommendations on how to improve results. Buy now (39 USD/month) →
PING + Assistant - automatic account changes. The assistant will check your account daily and fix all errors on your behalf. Buy now (79 USD/month) →
Have any questions?
We also invite you to join our open Facebook group for organisations using the Google Ad Grants program - here.
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