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Number of Ads

Updated: Jan 10

Ads are content viewed in the search engine in response to user queries. They consist of headlines, descriptions and final URL. Text ads play a crucial role in Google Search campaigns. To be effective, they should include:

  • Attractive headlines and descriptions

  • Call-to-Action (CTA)

  • Final URL that corresponds to the ad content

  • Assets

Google Ad Grants Policy

According to the Google Ad Grants policy, each ad group should have at least one enabled ad.

Free audit of your Google Ads account. Use PING to receive a free Google Ad Grants policy compliance audit - here

How does PING work?

PING checks all enabled campaigns (excluding smart campaign) and analyzes whether each group contains at least one enabled ad.

The number of ads in the ad group is presented after all changes (in case of PING + Assistant), such as pausing disapproved ads.

If there is an ad group without any enabled ad in your campaigns:

  • PINGYou will receive a notification and tips for improvement.

  • PING + Assistant: We will automatically pause the ad group without any enabled ads and notify you.

How to add an ad?

Select the campaign and click on the chosen ad group, then go to the "Ads & Assets" tab and click on the (+) "Create Ad."

Add attractive headlines and descriptions. Remember that using the maximum number of assets will increase the performance of your ad.

If your ad group was previously paused, remember to enable it again. Otherwise, ad won't be displayed and won't generate clicks.



We understand your needs, and we know that managing a Google Ad Grants account is not easy. In response to this problem, we have created PING , which will give you confidence that your account complies with the program's policies and will not be blocked.

With PING, you will receive a periodic report of your account with most important information regarding Google Ad Grants policy, including:

  • campaign settings - type, budget, languages, locations, bid strategy, number of ad groups

  • ads - we will check if ads are properly configured and if there are any disapproved ads on the account

  • keywords - we will check if there are any prohibited single keywords or keywords with low quality scores on the account

You can choose from one of three options of PING. You can opt for a free option, with audit every 90 days or one of the paid versions:

PING - weekly account audit. Gain confidence in adhering to Google Ad Grants policy and receive recommendations on how to improve results. Buy now (39 USD/month) →
PING + Assistant - automatic account changes. The assistant will check your account daily and fix all errors on your behalf. Buy now (79 USD/month) →

Have any questions?

Check out the full PING offer - here or schedule a free consultation - here.

We also invite you to join our open Facebook group for organisations using the Google Ad Grants program - here.


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