What is a conversion? In marketing, a conversion refers to the accomplishment of a specific, desired action by user on the website....

Quality Score is one of the key elements in assessing the effectiveness of Ads. This score measures how well an Ad aligns with a user's...

Ad is a crucial element of every campaign. It is the content that appears to users when they enter a relevant query into a search engine....

Assets in Google are additional pieces of information that can be added to standard Ad text to enhance its attractiveness and utility....

With Google Ad Grants program, you receive a monthly advertising budget of $10,000. This is the amount that a non-profit organization can...

What is bid strategy type? Your bid strategy type is how you've chosen to set bids for your Ads. We distinguish various types of bidding,...